Segmenting and Targeting Markets
M∙A∙C market is divided in order to meet and satisfy the needs of their various consumers, this is known as market segmentation. Market segmentation helps marketers define the needs and wants of their customers; while fulfilling the company's objectives. This helps the customers make their decision when buying a M∙A∙C product.
M∙A∙C products were created for all ages, all races, and all sexes; meaning they acknowledge the fact that there all people out there with different type of skin tones, skin pigmentation, skin type (oily, dry, combination), ethnicity, family cycles, and different incomes that are willing to buy their affordable cosmetics.
M∙A∙C products also appeal to personality, motives and lifestyle. If one wants to portray how they are or what kind of person they are, they can show it through their appearance using M∙A∙C cosmetics. They can also enhance your appearance, and will show you how to do it step by step if you speak to a M∙A∙C makeup artist located in their stores, in different places around the world, positioned at low price for high quality.
M∙A∙C products give consumers the benefits that they're seeking, they cater to different people who have different skin conditions.
M∙A∙C products can cater to them depending on the product; for example, some people may have scars on their face and neck due to acne, if someone buying M∙A∙C products wishes to cover their scars and acne they would simply buy a foundation or concealer from M∙A∙C. And if they're in stores while buying it, a makeup artist can help you find the foundation and concealer that matches you best by finding out if your a person with cooler or warmer skin tone, they will find the color that matches your skin pigmentation, and last but not least they will find which of their foundations will help your skin depending on if it's oily, dry, or both oily and dry.
M∙A∙C products can cater to them depending on the product; for example, some people may have scars on their face and neck due to acne, if someone buying M∙A∙C products wishes to cover their scars and acne they would simply buy a foundation or concealer from M∙A∙C. And if they're in stores while buying it, a makeup artist can help you find the foundation and concealer that matches you best by finding out if your a person with cooler or warmer skin tone, they will find the color that matches your skin pigmentation, and last but not least they will find which of their foundations will help your skin depending on if it's oily, dry, or both oily and dry.
M∙A∙C targets virtually every person who wears makeup. It's appealing for young to middle age because of its affordable price, quality, and it's promotion.
