Ch. 4 - The Marketing Environment

M∙A∙C's Target Market

The Makeup Artists Cosmetics Company attracts people who want powerful, vibrant, high contrast, and highly saturated shades, and colors within their cosmetics.

The M∙A∙C Cosmetics company consumers come from various backgrounds, this includes makeup artists, models, photographers, stylists, editors.

 M∙A∙C Cosmetic's target market targets virtually every woman who wears makeup. It's appealing for young to middle age women because of its affordable price, quality, and it's promotion. M∙A∙C Cosmetics is also sponsored by celebrities, models, and professional make-up artist, which inspires and allures these women. It makes women eager to buy M∙A∙C products. By targeting these women, especially the women who are undeniably tech savvy,  M∙A∙C  is already escalating at a faster rate (profit wise) through the use of Internet, mobile apps, and social media. This target group also expands M∙A∙C's clientele. 

Here's just one example of how M∙A∙C's target market maximizes the company;  celebrity Kylie Jenner posted a picture of herself on Instagram (social media app) wearing a simple color on her lips that women worldwide were obsessing over. Kylie then tweeted about the lip liner she used; it was M∙A∙C's Whirl Lip liner. Countless amount women bought the lip liner from M∙A∙C instantly, and even more women were creating tutorials, updating their blogs, uploading to YouTube, and Instagram about M∙A∙C's Whirl Lip liner; this influences even more people to buy their products.