Ch. 11 - Developing and Managing Products

 Developing and Managing Products 

A new product is a product that is new to the market, to a seller, or to a producer, or a combination of these. When MAC comes out with a new product, you have to act fast! Or else you will not get the chance to obtain it. Many of MAC's new products are exclusive and only available for a limited time, most times online only, with limited products. MAC's most recent new product is exclusively for Black Friday, it's online only edition of a certain type of eye shadow (pearl fusion) in a trio palette.

When coming out with a new product, it is key to have a new product strategy; MAC is always looking to enhance and aid it's consumers natural beauty with their cosmetic products. When developing a new product, MAC's consumers, employees, makeup artists, and everyone that promotes MAC plays a significant role. MAC receives insight from employees and product reviews from consumers, and work with professionals to fix certain issues that may be occurring; this has an influence on their new products. When their new products are out on the market; the word gets around through email, and from there on people will talk about it on social media sites.