Ch. 12 - Services and Nonprofit Organization Marketing

Services and Nonprofit Organization Marketing

The M·A·C cosmetics company offers special makeup services to its customers. One of the services it offers is the in-store makeup appointments (a tangible service); M·A·C offers makeup consultations with professional makeup artists 
 at all M·A·C counter locations. These makeup artist will be able to give you a makeover after you purchase $50 worth of M·A·C cosmetics. Through this service, the customer is experiencing different things, they can rely on the makeup artists to do their makeup because these artists have to go through special training in order to work as a M·A·C cosmetics artist.

If the customer desires this service, they just have to call in to make an appointment. Customers can be assured because the M·A·C employees are skilled workers. The customer will experience empathy between them and the makeup artist employee because the makeup artist learns the specific wants and needs of the customer in order to cater to them. A supplementary service M·A·C has, is the Back To Mac service, which allows you to receive a free M·A·C product of your choice when you return 6 empty cosmetic bottles to them. A mass customization M·A·C has is an online chat, where you get to speak to a professional makeup artists online if you didn't have a chance to go outside and do so, or if you have a question about their product. M·A·C's internal marketing in it's services has created many long term relationships with it's customers.

A non profit organization that M·A·C has is it's AIDS fund, provided by the VIVA GLAM line. Every single cent spent on any M·A·C Viva Glam product goes straight to the AIDS fund. It is sent to those who are affected by HIV and AIDS. They focus especially on those countries and communities who are neglected, off the radar, and at the highest risk. 

"Responsive, agile and alert, MAF (M·A·C aids foundation) funds innovative programs that deal directly with the most marginalized, stigmatized and under-heard victims. MAF celebrates humanity, life, creativity and individuality. Making a difference, one VIVA GLAM lipstick at a time." .