Marketing Channels and Retailing
Ever since M∙A∙C cosmetics were created in the kitchen of Frank Toskan and Frank Angelo's home, they've mad their way to becoming victorious. From their pigmented eye shadows to their rich textured lipsticks and lip pencils, M∙A∙C has truly proven what an exclusive cosmetics line it has become among others.
In 1995 a percentage of M∙A∙C company was purchased by
The Estée Lauder Companies. M∙A∙C currently has stores located in 85 countries around the world. These stores include M∙A∙C Pro stores, department stores, and airport stores, all convenient and strategic. The Estée Lauder company purchased and owns a percentage of the M∙A∙C company, developing the M∙A∙C cosmetics company even further worldwide; Estée Lauder is a distribution channel for M∙A∙C, as well as UPS. You can shop at M∙A∙C online, or in stores.
Yesterday, I made my first ever purchase of M∙A∙C cosmetics. The thing that encouraged me was first of all, the way everything was placed. M.A.C. has the classy polished look of black and white décor.
When M∙A∙C has a new collection out, it's usually placed in front of the store. The M∙A∙C store I entered had separate counters with different yet organized products available for you to view, and you can even test it out. They had very friendly M∙A∙C artists, who are all dressed in black; they will even offer to apply the cosmetic you're thinking of buying onto you. If you're unsure of what you want to buy (like me) they'll even give you their expertise in how to apply certain things, and give you expertise in picking out something that suits you and compliments your skin tone, eyes, etc. Not only do they offer their professional help in person, but if you go online to their website, you can chat live with a trained M∙A∙C artist and ask them questions. As a recent consumer of M∙A∙C cosmetic products, I believe the chosen elements of product, place, promotion, price, presentation, and personnel were all carefully chosen in order to sell their goods and services in order to give every customer full satisfaction.
When M∙A∙C has a new collection out, it's usually placed in front of the store. The M∙A∙C store I entered had separate counters with different yet organized products available for you to view, and you can even test it out. They had very friendly M∙A∙C artists, who are all dressed in black; they will even offer to apply the cosmetic you're thinking of buying onto you. If you're unsure of what you want to buy (like me) they'll even give you their expertise in how to apply certain things, and give you expertise in picking out something that suits you and compliments your skin tone, eyes, etc. Not only do they offer their professional help in person, but if you go online to their website, you can chat live with a trained M∙A∙C artist and ask them questions. As a recent consumer of M∙A∙C cosmetic products, I believe the chosen elements of product, place, promotion, price, presentation, and personnel were all carefully chosen in order to sell their goods and services in order to give every customer full satisfaction.
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