Ch. 16 - Advertising, Public Relations and Sales Promotion

        Advertising, Public Relations and Sales Promotion

MAC cosmetics company is very dependable on advertising, celebrity and fashion show exposure, social networking, and also magazine advertisements. MAC cosmetics doesn't spend a massive amount of money on advertising, since virtually everyone knows about them through external sources. Not all advertising requires money; MAC's product advertising are not only advertised by them, but by the people who consume and use their cosmetics worldwide. People put up pictures of MAC cosmetics on their blogs, Instagram, Facebook, Tumblr and other social media websites explaining how great specific MAC cosmetics are and how much they recommend it to other people. MAC gets promoted by many people through this, and it's name spreads fast because of this and not to mention it's fine quality and price.

MAC's slogan is "all races, all ages, all sexes"; by this slogan, MAC is enhancing the company's image while also expressing their view on controversial issues; MAC's first spokesperson for their Viva Glam campaign was the fabulous drag queen RuPaul in 1994. 

Speaking of Viva Glam, MAC collaborates with celebrities for this campaign in order to reach an increased audience to consume Viva Glam products; every cent spent on the Viva Glam products goes directly to the fund, which is for people worldwide who suffer from HIV/AIDS (advertising appeal). According to the company, MAC Viva Glam has generated nearly $340 million since it’s founding in 1994. MAC also has advertising with retail stores their sold in, such as Nordstrom and Macy's.

MAC not only collaborates with celebrities, encouraging fans to buy their products, but they are also honored to take place in major fashion shows, including Fashion Week. Fashion Week is a week that "allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season." MAC Cosmetic artists (Pro team) are in charge of putting their cosmetic artistry skills on these models at these shows. their consumers increase incredibly because MAC Cosmetics is a known as a fashionable cosmetic line.

When MAC has a new product out, they usually use the point of purchase display. They place the new product in front of the store, usually in an eye catching display box to advertise their product.

MAC Cosmetics also offers sampling, you are free to use the set up make up counters to test out your product for free before you buy it.