Ch. 10 - Product Concepts

Product Concepts

M.A.C.'s products have been very popular globally brand to makeup lovers. MAC has a variety of different products; their shopping product lines consist of lip cosmetics, eye cosmetics, and face cosmetics as well as nail products, skincare products, makeup tools and brushes, makeup accessories, and makeup bags. MAC has at least 155 eye shadow shades to choose from, as well as eyeliner, mascara, brow fillers, fake eyelashes, primer, eye kits and palettes. They also have over 160 basic lip colors, including collections, and limited additions,  They also have Through time MAC has made some style modifications to some product packaging for limited times making them more exclusive to its consumers. MAC is a quality brand many makeup

devotees rely on.