Personal Selling and Sales Management
Personal selling is direct communication between a sales representative and buyers.
In MAC stores, there is always at least a few makeup artists willing to cater to you. MAC is a customer centric company, they offer their customized services/products based on data generated through communicating with its customers.
These makeup artists are trusted buy previous/current consumers because they are knowledgeable with each and every MAC cosmetic product; they know what to sell to their customers because they know what will look good on you depending on your skin color, skin type, face shape, eye color, and more.
They'll go through a whole procedure on what you should and should not do with certain cosmetics, some customers learn new things and buy new products the make artists introduced them to. 
MAC also has a live chat on their website, which is another way they sell their products to people, I know from personal experience. I told them I had purchased one of their lip pencils, and I wanted to spruce it up since it was a little boring; they then replied saying that their recent release of Rihanna Viva Glam would go perfect with my lip pencil. You can follow-up with MAC on their website also through commenting on the item in it's "Product reviews" section. MAC has developed a personal selling process in which customers feel they can trust the company. 
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